CHERRY expands sales network in Eastern Europe

Auerbach, 14 August 2019  - Auerbach, 15 August 2019 – CHERRY, the specialist for computer input devices, is expanding its sales network in Eastern Europe through close cooperation with IT distributor EET Europarts. As an official trading partner, the sales specialist will strengthen future sales of office, security and industrial products in the region, thereby expanding CHERRY’s market presence and reach.

CHERRY has been cooperating successfully for decades with EET Europarts, a distributor in the IT equipment, video surveillance and consumer electronics segment. The cooperation will now focus on Poland, Estonia, Lithuania, Latvia and the Czech Republic in order to meet the sales requirements there. In this way, CHERRY is responding to the growing reseller base and increased demand and, with the support of EET Europarts, will be able to supply high-quality peripheral products more efficiently to the appropriate points of sale via modern distribution structures.

CHERRY Key Account Manager Otto Tepper sees great potential in expanding the cooperation: “EET Europarts is a strong sales partner that more than meets our requirements and thus supports the expansion of our brand. We can market our first-class products in the new regions much more efficiently by making use of the experience and service of EET Europarts. We are looking forward to a long and successful cooperation.”

EET Europarts EET Group Business Line Director, Frederik Anderson, is also convinced of the opportunities the cooperation creates: “The expansion of our cooperation will allow us to offer a broader range of high-quality peripheral devices in the new regions and to leverage CHERRY’s position as an innovator in the respective areas.”

About EET Group

EET Group is Europe's leading distributor within: Professional AV & Digital Signage, Server, Computer & Printer parts, Storage & Network, Mobile Parts & Accessories, Consumer Electronics, Surveillance & Security, Point of Sale & Auto-ID and Logistical Services.

DEET Group was founded in 1986 and is today represented with 28 sales offices in 26 countries across Europe under the commercial name EET Europarts.The group employs more than 575 employees, serves more than 43.000 dealers and handles more than 1.100.000 deliveries per year.

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